2 edition of Marketing research found in the catalog.
John Peter Alevizos
1959 by Prentice-Hall .
Written in English
|The Physical Object|
|Number of Pages||676|
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findings and a background to the market research industry. In writing the book I pay tribute to my former partner in business, Peter Jackson, who shared the authorship of many of the previous books I have written.
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Characterizing marketing strategy in terms of evolving differentiation in time and space 66 Research in marketing strategy: fallacies of free lunches and the nature of answerable research questions 70 The recourse to processes, people and purpose in marketing as well as strategy as a whole The Marketing Research Industry3.
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Survey research. Explore the Methods Map. Related Content. Demystifying Survey Methods for Market Research; Essentials of Marketing Research: Putting Research Evaluating Project Servator Using Quantitative Met.